RESUME
Global Product Lead, Google Analytics
Leads global product initiatives for Google Analytics. Drives scalable education for sales teams, partners, and customers. Shapes product strategy by surfacing market needs and translating customer insights into actionable roadmaps. Revamped global feedback forums to boost diverse participation and improve product fit for businesses of all sizes.
Sales Engineer
Skilled at asking discovery questions to uncover key problems and pivot effectively to pinpoint root issues for optimal solution design. Created detailed whiteboards to show dataflows and integrate software with Google products. Delivered engaging presentations using creativity, storytelling, and personalized client business context.
Senior Programmatic Account Manager
Effectively oversaw the largest revenue portfolio within the team, totaling over $100 million annually, for clients such as L'Oréal, Estée Lauder, and others. Managed support resources through automation, clear RACIs, and scaled educational sessions.
Programmatic Account Manager
Display & Video 360 (Demand Side Platform) specialist servicing the largest beauty and personal care clients.
Programmatic Planning & Optimization Manager
Oversaw all programmatic activities for Volkswagen's national business. Led and trained a team of three direct reports, promoting their growth and skills. Implemented testing frameworks prior to campaigns to gather valuable insights for ongoing enhancements.
Programmatic Planning & Optimization Senior Analyst
Onboarded and managed programmatic advertising campaign strategy, execution, reporting, and optimization for Volkswagen. Developed and automated recurring account processes to enhance productivity and ensure consistency as the team grew.
IT Attestation Associate
Worked with clients like Citi and Moody's to analyze IT systems to minimize risks and aid in audits. Tested IT controls, documented processes, and generated SOC 1 and SOC 2 reports. Identified risks related to incomplete or inaccurate data flows between systems.
Bachelor of Science in Marketing
College Park, Maryland
Bachelor of Science in Information Systems
College Park, Maryland